Properties of Advertisment

1. Public presentation, narmely advertising allows each person to receive the same orders of products in the commercials
2. Pervasiveness, the same advertising messages can be repeated to establish the receipt of information.
3. Amplified expresiveness, which is able to dramatize the company's advertisements and proxucts through images and sound to shake the  the audience
4. Impersonality, which is forcing the audience to pay attention and respond to it, becuase it is a helpful communication


source : http://wikimedya.blogspot.com/2009/11/sifat-sifat-iklan.html